Ok or not OK


Okcoin.com asked for a social campaign that focuses and trending topics on social platforms to promote its crypto trading platform. We made a 70s inspired game show featuring Ali Kolbert asking if trending topics are OK or not OK. The answers are actual polled results to the questions on social platforms, but with a comedic twist. The web experience connected directly to results from social so our participants could see all the content and questions being asked in one place and tweet out their answer after each question.