#summergram

We made a campaign promoting Instagram AR filters that celebrate summer. Over 250 different bottle labels were created to cover every summer activity imaginable. Each with a QR code linking to a unique AR animation. Our fans used the AR filters in their content and shared it with #summergram on Instagram. We partnered with DJ Khaled and Chrissy Teigen to be our Instagram ambassadors and launched with parties in key cities around the country.